Ryan McKenzie, Brad Liski and Kevin Hinton are the co founders behind Tru Earth Laundry Strips.
After watching youtube with his young children, Ryan noticed how much plastic was featured in these shows.
Whilst he is not a hardcore environmentalist, he does care how the planet is left for his children.
It was a family friend who had a patent on an eco friendly detergent, he took the idea to Brad and Kevin.
After testing the product, they realised how good the product worked and decided to invest.
It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to.
Many also feel skeptical about environmental products, but would buy them if they actually work.
Because of these two desires from the people, our company was born.
Within 9 months we serve 40,000 people in 19 countries… and the planet!