ABOUT PURITY NATURAL BEAUTY
There are so many reasons to love Purity Natural Beauty, lets talk about my two favourite! They are committed to never using microbeads in any of their skincare products!
What are microbeads? They are tiny pieces of plastic used in products such as face scrubs, body washes, lip glosses, anti aging creams and even toothpaste – yuck!
But why are they so toxic to our environment? When we use products containing microbeads in the bath or shower, thousands of tiny microbeads will enter our water systems. Unfortunately our water systems are not designed to capture the microbeads as they are so small. Inevitably they will end up in our oceans often getting ingested by our marine life. Microbeads were once hailed as the holy grail for brighter, smoother skin, in fact they are too harsh and abrasive, causing skin damage.
Thankfully parts of the world are already taking action! The Netherlands were the first country to ban microbeads, followed by the US, Canada and the UK!
Secondly, Purity Natural Beauty eco products are all packaged in plantable packaging! Packed with tiny seeds, simply plant in soil after use, water daily and watch it grow. Click on the ‘packaging’ section for more information!