Natural Toothpaste Whitening, 100ml


  • Certified natural cosmetics
  • Protects against tooth decay
  • 100% vegan & cruelty free
  • Glass jars, 100% plastic free, EDE Liner
  • Free from parabens, EDTA, phtalates, triclosan, SLS, formaldehyde, peroxide, flouride and microplastic
  • 3 months supply. Based on using twice a day
Tax included. Shipping calculated at checkout.


If you are looking to switch to a more natural dental care routine, the Ben & Anna range is definitely for you!

My reasons for switching are largely based on the ingredients used in traditional toothpaste.

Flouride, Saccharin and Aspartame are ingredients I would consider toxic and detrimental to mine and my families health.

Ben & Anna only use high quality natural ingredients.


About Ben & Anna
Ben and Anna are a strictly vegan and mindful living couple from Berlin.

They love nature and, after they had spent the first 25 years of their lives in the metropolis, they decided to move to a quieter place in the countryside, to Northern Hesse.

Although both of them enjoyed the advantages of growing up at the heart of Germany, they finally realized that they had been caught up in the maelstrom of big city life and were now ready for a change.

Looking back, it was Anna who began to question their lifestyle and took a great interest in health and lifestyle issues.

“At some point, you simply lose track of what is actually contained in which products”, Anna says. “Besides, the labelling is often complicated and not very transparent. That is very frustrating, especially for those of us who are particularly concerned with health and environmental issues for example.”


Apply a small amount with the applicator on your toothbrush and clean your teeth as usual for approx 3 minutes.

Do not swallow!

We recommend not putting your toothbrush directly in to the jar.


Aqua (Water), Hydrated Silica, Sorbitol, Xylitol, Calcium Hydroxyapatite, Ananas Sativus (Pineapple) Fruit Extract, Lauryl Glucoside, Glycerin, Aroma (Fragrance), Xanthan Gum, Salvia Officinalis (Sage) Leaf Water, Citric Acid, Chamomilla Recutita (Camomile) Flower Extract, Aloe Barbadensis Leaf Juice, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Mentha Arvensis (Peppermint) Leaf Oil, Limonene, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.


Glass jar. Aluminium lid.

EDE lining is required by law. This is not recyclable.